Do you want to stay ahead of the marketing game in 2019? Are you a start-up or an established company unsure which techniques will be center stage this year? The interests of customers are changing almost daily in a world where technology continues to redefine and shape the world of business. Therefore, it can be tricky to spot the trends that will shine, yield the best results and make your brand stand out. In short, it’s a scary world out there, especially if you’re just beginning your journey into the world of business.
Fear not, you’ve come to the perfect place! This article will take you through the marketing trends that are emerging early in 2019. We will also give you some hints on strategies that can help you stay at the top of your field, ahead of the competition and working towards achieving all your business dreams.
Influencer and Content Marketing
Influencers in the digital world are people who work to shape the way customers see a product or service, often with the aim of attracting new customers. The most common type of online influencer is a blogger, who can post glowing reviews and recommendations for a service or product, and help devise high quality, engaging content. In recent years, editorial sites, branded sites and testimonials have been ranked as the most trusted forms of advertising. People are now placing more trust in popular content and recommendations from people they know than they have in past years. So, blog your way to success and reach mass audiences across many different devices to keep growing your business. This trend looks set to continue to evolve throughout 2019. Be sure to use both influencer marketing and content marketing to kick-start and continue to build your brand.
The Power of Mobile Phones
Mobile phones have revolutionized the way we receive and exchange information. Smartphones have become a constant companion for many people, with around 1.2 billion of us using them for an average of around 3 hours per day. Thus, they have become a powerful marketing tool. The number of people who own mobiles is still increasing. This means the latest innovations and advances in smartphone technology provide an effective way for you, as marketers, to reach lots of potential customers fast. With 88% of people using their smartphones to search for local business who can visit them within 24 hours, the power of mobile ads is evident and can really pay off for your brand. Create a fabulous mobile ad campaign for 2019 and beyond.
Artificial Intelligence (AI)
Continuous advancement in machine learning, commonly called artificial intelligence (AI), is ushering in new trends which shape marketing. We’re moving towards a future of ‘smart’ industries and data-driven businesses. These technological strides can apply to all sectors, from manufacturing to banking. Robotization, automation and data management will enable us to realize and create things that would have been inconceivable just a few short years ago. Ensure your marketing processes compliment smart technology. If you are offering services and customer experience it is particularly important for you to take advantage of the power of technology.
Fantastic Video Content
Videos are already a common feature of social media and the business environment. Video content and its popularity as a market strategy is sure to grow this year. It’s a great way to grab attention at a time in which the attention span of audiences is shortening. Live videos can attract customers, increase brand awareness and boost sales. It will also serve to diversify your content, offer customers a better experience and make your website more engaging. Moreover, it will allow you to interact with people on the go, giving a great way to gather useful feedback from customers.
Customer Experience and the Internet of Things (IOT)
We are living in an age where we can programme our heating to come on at a certain time using our mobile phones. We can interact with people in real time. We can even programme fridges to request refill orders from online stores. This provides industries with invaluable data. As a marketer, the possibilities are endless, and in the future, this trend continues to thrive. So, develop a strategy that enables you to make the most of such an abundant source of data to get the edge on your competitors.
Customers expect to have a good experience when using your services or buying your products. It is now more essential than ever before that marketers know what their customers like and enjoy. Do they like to search for information using voice or text searches, or do they prefer to receive information and updates via email marketing or reviews? Would your customers rather find out about new products and services using offline methods? Analysists predict that nearly half of all web searches will be done by voice search by 2020. Pinpoint and focus on your customers’ interests and develop an awesome customer-centric strategy which can make the most of the Internet of Things. That winning combination will sure give your business a flying start.
Conclusion
Today, we have discussed 5 of the biggest marketing trends for start-ups in 2019 including AI, Mobile Marketing and the wonderful Internet of Things. We hope you now have the confidence to take the next step in your business venture and start to build a first-rate marketing plan certain to keep you ahead of your competition. Be sure to check in with the experts at ScoreOne to see how they can help you to create a fabulous, creative strategy to grow your business and help it to thrive. Good luck!